HELLO KITTY x WAVESTORM SURFBOARD

I initiated and managed the collaboration between Wavestorm and Sanrio for the Hello Kitty collection. Building on our successful partnerships with Barbie and Fender, I helped launch a new line of co-branded surfboards, bodyboards, and snow sleds. 

My role also included designing the marketing assets for the collection. The final surfboard design was born from a concept I initially sketched, which was then refined and finalized by our graphic design team.

My initial sketches on a white board (above). The final product that launched in the summer of 2025 (below).

Marketing assets for our Hello Kitty x Wavestorm surfboard promotion, including email & social media content.

Website banners promoting our cutest collaboration.